Simon Howard

As a leading voice in pay equity, Simon possesses razor-sharp strategic acumen and analytical prowess, consistently delivering groundbreaking HR solutions. She excels at cultivating collaborative relationships, driven by an unwavering commitment to progressive workplaces grounded in fair and equitable HR policies. Simon has a proven track record of successfully designing and implementing impactful compensation strategies that enhance employee engagement and attract and retain top talent.

Marcus Thorne

With an impressive 20-year track record in customer advocacy and digital solutions, Marcus is a highly experienced and passionate champion for Smarti&e users. He finds immense joy in crafting intuitive user experiences and ensuring every interaction empowers individuals on their financial journey.

Specializing in full-cycle user support and success for financial technology platforms, Marcus's expertise spans creating engaging user onboarding flows, developing helpful in-app guides for budgeting and loan calculations, conducting user feedback sessions, and ultimately ensuring a seamless and valuable experience for all Canadians. His dedication ensures our app proactively supports your financial empowerment goals.

Sophia Chang

Sophia is an exceptional leader who brings a collaborative, solutions-oriented approach to fostering key relationships within the Canadian financial sector. Renowned for her formidable negotiation skills and strategic vision, she possesses a unique talent for developing meaningful connections that drive mutual success. Sophia excels at cultivating a culture of innovation, consistently delivering high-impact outcomes, and achieving significant growth in our network of lending and support agencies. As a highly collaborative and forward-thinking leader, she specializes in business development by actively listening to partner needs, astutely identifying synergistic opportunities, and crafting tailored integrations that enhance the value proposition of Smarti&e for both users and partners.

Liam O'Connell CPA

Liam is a highly respected and results-driven financial professional with over two decades of comprehensive experience in financial data analysis and system integration. His expertise spans all facets of financial technology, with a particular strength in developing and implementing secure data management protocols that align with Canadian banking standards. Liam is passionate about ensuring the accuracy and integrity of financial insights provided by Smarti&e. He excels in data validation, system optimization, regulatory compliance, and consistently delivering robust solutions that enhance the app's reliability and user trust.

Chloe Davis

Chloe is an accomplished writer and educator with a keen eye for simplifying complex financial topics and a passion for empowering users. As Lead Content & Education Specialist, she ensures all in-app articles, FAQs, and educational modules are precise, professional, and effectively convey vital financial information. Her exceptional ability to translate financial concepts into clear and engaging content is instrumental in maintaining Smarti&e' high standards for user literacy. Chloe's work guarantees our insights are always presented with utmost precision and impact, helping Canadians understand and improve their financial health.

Jordan Lee

Jordan is the organizational backbone of Smarti&e, expertly managing daily operations and ensuring seamless coordination across all teams. Their exceptional problem-solving skills, proactive approach, and meticulous attention to detail are crucial in supporting our development and partnership teams, as well as providing efficient user support. Jordan's dedication keeps our operations running smoothly, allowing our entire team to focus on delivering top-tier financial guidance and a reliable app experience for our Canadian users.